A shared definition of the KPIs that matter to the selected business decision.
Activation + MarTech service
Marketing Measurement and Analytics
Make marketing performance clear enough to change what the team does next.
03 The operating problem
Teroka defines the decision first, then builds the measurement model, data path and review cadence needed to support it.
More dashboards do not automatically create better decisions. Teams still slow down when metrics have different definitions, baselines are missing or no one owns the response to a signal.
Outcomes What changes
A clearer system, with evidence your team can use.
A traceable path from source data to reporting and review.
A practical cadence for turning results into priorities and experiments.
Scope Typical deliverables
Concrete outputs—not a presentation that stops at recommendations.
- KPI and metric definitions
- Source-to-report data map
- Dashboard requirements
- Review and decision cadence
Process How the work moves
Diagnose before building. Verify before expanding.
Define the decision
Identify what the team needs to decide, how often and which evidence can support that choice.
Instrument the path
Set the events, fields, transformations and quality checks required from source to report.
Run the review
Create a repeatable performance review that assigns an owner and next action to material changes.
Good fit
Best for companies with active campaigns and reporting tools but low confidence in the numbers or slow follow-through on what they show.
See selected workNext Focused diagnostic
Start with the growth constraint.
Tell us what already works, what breaks as the company scales and which decision is hardest to make.
Start a conversation